3D Modeling + Rendering + Packaging + Art Direction

Seshday Holiday

A holiday campaign that features an extensive set of characters, email and website visual campaigns, and limited edition packaging for Seshday. This brand caters to the dynamic and thrill-seeking crowd passionate about activities like surfing, skiing, and snowboarding, offering them discounted gear and apparel for their outdoor pursuits.

Behind the Design

My goal was to capture the essence of a winter wonderland while staying true to the familiar beach and surfer atmosphere that defines Seshday. While conceptualizing the characters, I looked to the Seshday customer for inspiration, incorporating details from their attire and accessories.

Then, I took characters and props I designed and incorporated them into illustrations for limited-edition packaging boxes, and further utilized them for intricate packaging details.

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